BNP Paribas Conference Campaign
BNP Paribas was organizing a yearly sustainability conference with Craig Leeson as a chief guest. There was a requirement of sharp social content and marketing design that establishes the concern and thought leadership brand BNP Paribas has at a global scale. There were certain key subject areas they wanted to talk about, like Solid Waste Management was the theme for the year 2017.
Service
Integrated Campaign
Client
BNP Paribas Campaign
Year
2017
Sustainability is not a CSR initiative anymore for big businesses. It is a necessity. If there's no planet, financial institutions truly cannot do much. BNP Paribas as a team understood the need of the hour very well.
The conference was getting thought leaders together to solve a large problem of this geography, and thus the market as well.
The Brand Aesthetics
Solid waste management, isn't really a pretty site. The key was to create stark, imagery to inspire curiosity and further action.
Digital Creatives
