Intra-Operative Radiation Therapy
The hospital had introduced an Intra-Operative Radiation Therapy that would reduce the requirement for Chemotherapy altogether. A campaign had to be created for press event highlighting the multiple benefits of the treatment.
Service
Radiation Therapy Campaign
Client
MS Ramaiah Hospital
Year
2023
I took the brand colours and created a sense of relief, joy that transcends through not just the patient but their near and dear ones.
I wanted it to be a 'happy' look for the campaign. It had to exude a sense of freedom. The same bright spirit went across designing all the integrated elements of the campaign.
Making the Brand Alive
Sticking to the brand guidelines, yet creating an emotionally impactful imagery, without damaging the sensitivities of a lot of families of patients who would be consuming the communication, was the key goal of this set of creatives.
